All New Disunplugged Logo!

[Seltzer76]

You'd be surprised. I periodically participate in market research for pharmaceutical companies for names and logos for new products. A great deal of research goes into it. They ask all kinds of questions about what thoughts or feelings or emotions or memories different options evoke for you and they correlate that with your age and gender as well as other demographics.

Here's an interesting article about the evolution of the Apple logo over the years.
https://thinkmarketingmagazine.com/apple-logo-evolution-story/
The fact that the current logo is called the Millennial Apple should tell you something.

as someone who works in marketing and market research, I agree! Actually when we contract with an agency to design a logo, we start with a 'creative brief', which includes both the target market of the company (the logo represents the company) as well as the ideas/feelings that you want the logo to convey. When we receive iterations back from the agency, the first question we ask ourselves is if each one is 'on brief/on strategy'.

 

[tgbanks3]

I like it. I'd buy some gear with this logo for sure.

 

[smcabee]

Makes sense - and as I look at it more, it also has a bit of a retro-future vibe to it ... and actually looked quick and it sort of looks like televisions the Jetsons had

And I think we can all agree (well, it's the internet so of course not) that the "retro-future" version of tomorrowland is the best

I was coming to post the same thing. Instantly thought of The Jetsons when I saw the new logo.

 

[disneysteve]

I was coming to post the same thing. Instantly thought of The Jetsons when I saw the new logo.

I didn't think that at all but maybe it's because I'm old enough to remember when that's what TVs actually looked like.

 

[Jennasis]

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DH pointed out the similarity to the logo for Antenna TV:

 

[Liam91]

I love the new logo It’s so cool.

 

[GreatLakes]

I like it but I like retrofuturism so I'm sure that helps.

 

[keri125]

Just chiming in to say I too love the new logo! I saw it for the first time yesterday and my reaction was, "Oh my gosh, that's so cool! I love it!"

 

[resablue]

Meh.

 

[Michelle Perno]

I think it's awesome! I hope that the young people never forget the struggles us older folks had with our "rabbit ears." My family didn't have cable until well into the 90's.

 

[SorcererHeidi]

I think it's awesome! I hope that the young people never forget the struggles us older folks had with our "rabbit ears." My family didn't have cable until well into the 90's.

Ha! @Michelle Perno - You brought to mind the "stand like that, right there, with your arms like that, and don't move" days, as well as aluminum foil balls!!