- Feb 22, 2014
My thoughts, too. Was in WDW when Frozen was released and they had a few Sven plush reindeer in the hotel gift shops. The CMs were laughing at them and remarking who would buy that. They were sold out by the end of the week. For what should be such a savvy marketing company, Disney just can't pick them. Never could.We went the week that Frozen came out and Disney had very little merchandise. By the end of the week, everything was gone. I think this is the same situation. They just didn't think it would be such a big hit.