At first I wasn’t too unhappy with what they announced and what they offered.
But after discussing the costs with my group and creating a few mock itineraries around the new pricing schemes, we are taken aback. We are pausing and not sure we will be continuing with Disney or DVC anymore. At least initially.
We are all for spontaneous, especially after this last trip realizing it is possible at WDW. But after understanding how the app works and what it offers (still more to uncover of course, but this is our thinking at the moment given the details we have), I don’t think this is spontaneous. It is designed to make you “feel” spontaneous but it’s really just controlled chaos designed to push you into paid opportunities for Disney. The costs associated with
Genie+ and Lightning Pass (not knowing what surge pricing will do - but assuming it will keep things high when we go - we go during very popular times) are just not worth it for us right now, especially considering the rising food costs (which we realized impacted our trip financially this year far more then previous years), rising ticket costs and rising travel costs.
We have a lot of gripes with Disney at the current state of things and this just adds insult to injury. Especially right now, while they are still trying to claw back to normal.
With all that said, I do NOT think DVC is worth buying into right now. But since we already have DVC the current question becomes how to utilize our points to make them work for best for us. Selling our points seems to be our best move now. Personally, because we bought into DVC right before the pandemic, we are feeling quite “scammed” at the moment. A lot of this is pandemic related but a lot of it isn’t and is strictly just poor executive decision making at Disney. And as the dust continues to settle with the pandemic (however long that takes), we are very worried that we will be left with continued poor decision making from Disney. They are not guest-centric at the moment. They are corporate focused, almost entirely right now. This Genie app is a perfect example and a huge reason we will not be going to Disney for a long while. We will be selling our points over the next few years and will give Disney another shot in the future potentially, which makes my group and myself incredibly sad. I personally was not looking forward to getting up at 7am everyday on vacation to make ride reservations for my entire party either (thanks for awarding the planners Disney, you just screwed any Disney planner that doesn’t like to wake up early, aka me).
To Disney,
I hope this gets read somewhere important. Doubt it will. I can’t speak for anyone on this board. But with regards to my family/touring group, you have effectively alienated all of us. We have been going annually for 30+ years and have spent an ungodly amount of money at WDW. And we have done so happily. Not anymore. Between this summer’s trip (where you were a shell of your former self, which we expected and accepted, but you still decided to raise capacity past the point where you could handle it appropriately). You have raised our costs while not enhancing the magic. In fact, you have taken away a lot of the magic due to your own “cost cutting.” And now, you have forced upon us price gouging tactics that are typically reserved for other areas of the industry. You have always strived to be different then the other amusement parks and to offer your customers MORE. That isn’t the case anymore. You are now clearly working to BECOME those amusement parks that you worked so hard for 70+ years to seperate yourself from. You offer us less, charge more and cut your own costs. Well, we have to cut costs too. And you have proven that you don’t care if we hold onto you during these tough times. We wanted to continue to go every year, but we keep having to add more and more to our yearly trip budgets, especially next year’s trip, without getting anything extra in return. In fact, we’re now paying huge costs for things that we’re once free (you couldn’t even throw us a bone by giving DVC and AP holders a promised free lightning pass or two?!) This is being done to the point where we don’t feel it is worth it anymore, as we are getting no more then we did in previous years (we’re actually getting less). It’s
not a fair transaction anymore Disney, in our view. Therefor, we won’t be going for a long while. I hope the board eventually forces out Bob Chapek and installs somehow who can re-ignite the previous culture’s that existed with Disney’s organization. One that is actually guest experience and park centric, and not one that is so eager to push Disney to become fully corporate focused while undoing a lot of the magic we love. We need MORE magic, not less. This genie app is an example of corporate magic, which is not the kind of magic we need, or deserve.
Sincerely,
One of your longest, oldest, consistent, high spending (and potentially former) customers.