DVC-Landbaron
What Would Walt Do?
- Joined
- Jul 21, 2000
OK, guys and gals. Theres been a lot of talk lately about resorts and how they relate to the Disney experience (Pop Century). The disappointment of rides and areas of the parks (i.e. Dinorama, et al). And even entire parks themselves (DCA, AK). Now, Im not saying that all the negative talk is true (although I agree with the majority of it). But Ive laid out, below, what I think is the key to understanding my position on all things Disney. Keep in mind that this is, of course, just one mans opinion, but I happen to think that it pretty much mirrors Walts opinion (through reading about him, his quotes and witnessing the parks he was responsible for building). And as far as Im concerned, thats all that matters.
Defining the SHOW:
Its really simple. All of Disney used to be a SHOW!! Thats it!! Keep this simple concept in mind with every move that they do with the company (especially the parks) and you cannot veer far off the Walt path of magic. Use it as a measuring stick when you judge a ride or attraction or a new resort. Everything they do should be with the SHOW in mind!!
The animation is SHOW. The movies are SHOW. The parks are SHOW. Even the stores are SHOW. Substance matters, of course, but only to make enough money to sustain it. And it doesnt matter nearly as much as the SHOW! (The purchase of ABC and other non-creative outlets kind of screwed up this concept, but then again, the people in charge really never got it in the first place, so their other screw up should come as no surprise at all!)
I cant stress enough how important that aspect of the entire concept is!! You have to keep it uppermost in your thinking at all times, if you want to think as Walt thought. Remember, he wasnt a technician, although he liked technical stuff. He wasnt a businessman, although he was in business. He was a SHOWman!! In SHOW business!! The MOVIE business. Pure and simple!!
And what type of show did Walt want to produce? Again, thats simple!! And it can be found in any biography about him, over and over again. It can even be found in the One Mans Dream exhibit in the Studios this year. The answer: MOVIES!! Whether its a simple cartoon, a full-length animated feature or a live action motion picture, its always about the movies. Thats how it all began. Thats what he knew. And thats what he liked. MOVIES!!!!
In the 1940s he began to think of a way to bring the motion picture experience off the screen and make it a three dimensional, living experience for his audience (not guests but audience, the term hadnt even been applied yet). Being cutting edge all his life, he was toying with very early and crude (by todays standards) version of animatronics. He instantly thought of a way of merging this technology with his 3-D movie experience concept. Walla!! Disneyland is born!!!
So what is Disneyland? Again, not too tough, if you know the way Walts mind worked. It is nothing more than a living, breathing, 3- dimensional movie experience! And that, my friends, is theme!!! It is not the Poly, exactly. And its not Pirates, alone. It is the concept behind those structures and/or rides. Thats why STORY is important. Thats why DETAIL is important. But those two concepts alone, dont make a building (ride, attraction or even a CMs costume) Disney. It must maintain a MOVIE quality. A movie feel. And remember folks, were not talking about an Ed Woods movie experience. NO!!! Were talking about a full blown, big budget, Hollywood extravaganza!! Were talking DISNEY!!! Which neatly ties into the last criteria.
There is one last thing to we need to think about before we move into implementing such a unique concept. And that is quality! But quality (at least Disney quality) cannot stand alone. Just as theme needs story and/or background and/or detail all tied together in a movie frame of reference, quality needs one other factor. Cost. Not cost for the company but cost for the consumer. And the two together equals VALUE which (if you get the theme bit right) is absolute MAGIC!!!!
I think that Walt himself can sum the quality/cost issue up best. Just look at my signature. Give the people everything you can give them. Or how about the famous, Quality will out!! Or maybe the, Do it right or dont do it at all!! This together form Walts entire IDEAL about quality. (Remember, this is the guy who went bust in his first business, had nothing but $40.00 to his name and yet still bought a first class train ticket!!! Hes the guy that spent enormous amounts of money on a back yard train. Hes the one that insisted, even though he had used all of the companys and his and his brothers personal funds, to put a very expensive, real crystal chandelier in a hamburger joint!!!)
Now if you connect all the bits I have outlined in the above paragraphs and they are all done right, you have what I always refer to as the Disney Standard!! That was Disneyland. That was WDW. That was even EPCOT Center.
OK!! So now weve somewhat defined what type of SHOW he was offering. It wasnt a Little Rascals, Hey! Lets put on a show, Spanky!! And it wasnt an Ed Woods movie experience. He was going for his type of film. His way of doing business. A Walt movie. But in 3-D!!!
Producing the SHOW:
Now that we know what we want to produce, how can we insure that everyone is on the same page as far as its implementation. Thats the next piece of the Walt magic puzzle. And it can be found in Traditions (although you have to be quick, for what once was a three-day seminar has been reduced to a one-day class). Remember the almighty four?
1- Safety
2- Courtesy
3- SHOW
4- Efficiency
And the most important sentence is the one that follows: IN THAT ORDER!!!
So every activity, every building, every ride, lets face it, every bit of business brought into the company or thought up for the company has got to pass the above test, and most importantly, IN THE RIGHT ORDER! So if it doesnt endanger someone or being forced into a rude situation then SHOW is the most important thing at the Disney company!! MORE IMPORTANT THAN EFFICIENCY!!! (Hmmm. Vacuum cleaners come to mind!!)
The Disney Standard and Competition
Theres an inordinate amount (in my opinion) of Ei$ner defending based on Business. It really doesnt happen much here anymore, but on other sites - WOW (!!) are there business defenders!! What does happen here, and I suppose everywhere, is the defense of a ride, resort, or what have you, on the basis of MARKET. Capturing a segment of the market. This can be broken down two ways. Age discriminating rides and/or attractions. And simple class distinction based on economics. Ill leave the age thing alone for the time being with the thought that Walt also wanted to produce a place where the entire family can have fun together. It is therefore imperative that the easy answer of thrill rides/kiddie rides be avoided as much as possible as the very concept, for the most part, and taken in moderation, flies in the face of the Disney ideal.
Now, for the economic, social, class type thing. Market segments, if you will, and what Disney should do with them. The short answer is nothing. Thats right. NOTHING!!! I suppose theres a niche group here or there that should sought. And sometimes different income levels can be accommodated, by in the long run no action should take place to capture a new or different market segment UNLESS you can do so without violating the Traditions Holy 4! Now I have to stress that this is just my opinion, but in my opinion, the moment the concept was brought up for the Caribbean Beach Resort, someone at that meeting should have asked 4 little questions.
1- Will we have to compromise SAFETY if we build it?
Hmmmm. NO!!
2- Will we have to compromise COURTESY if we build it?
Hmmmm. Again NO!!!
3- Will we have to compromise SHOW if we build it?
Hmmmm. Well Gee We might have to I mean well, lets face it the Movie theming thing is gonna be a little thin, but maybe we can squeak by. And youll be able to see the parking lot from almost every room. And therell be no tableside, full service dining. And the rooms are noticeably smaller. And theres not a corridor in sight!! And and and (the list of SHOW compromises (small as they may have started at the time) goes on and on).
And someone, who GOT IT, would have (and should have) said, I think we need to re-think the concept, boys! It doesnt wash with the Traditions thing at all. And the meeting would have broken up and we would have never started down that slippery slope that eventually and inevitably lead to Pop Century. But instead it was more of a, How much can we get away with? attitude that has let Giant Icons painted with primary colors, shorter hours with e-ticket profits, diesel belching buses and Dinorama slowly creep their way into One Mans Dream.
OK!! Don't make it a lonely thread.
TALK TO ME!!!!!
Defining the SHOW:
Its really simple. All of Disney used to be a SHOW!! Thats it!! Keep this simple concept in mind with every move that they do with the company (especially the parks) and you cannot veer far off the Walt path of magic. Use it as a measuring stick when you judge a ride or attraction or a new resort. Everything they do should be with the SHOW in mind!!
The animation is SHOW. The movies are SHOW. The parks are SHOW. Even the stores are SHOW. Substance matters, of course, but only to make enough money to sustain it. And it doesnt matter nearly as much as the SHOW! (The purchase of ABC and other non-creative outlets kind of screwed up this concept, but then again, the people in charge really never got it in the first place, so their other screw up should come as no surprise at all!)
I cant stress enough how important that aspect of the entire concept is!! You have to keep it uppermost in your thinking at all times, if you want to think as Walt thought. Remember, he wasnt a technician, although he liked technical stuff. He wasnt a businessman, although he was in business. He was a SHOWman!! In SHOW business!! The MOVIE business. Pure and simple!!
And what type of show did Walt want to produce? Again, thats simple!! And it can be found in any biography about him, over and over again. It can even be found in the One Mans Dream exhibit in the Studios this year. The answer: MOVIES!! Whether its a simple cartoon, a full-length animated feature or a live action motion picture, its always about the movies. Thats how it all began. Thats what he knew. And thats what he liked. MOVIES!!!!
In the 1940s he began to think of a way to bring the motion picture experience off the screen and make it a three dimensional, living experience for his audience (not guests but audience, the term hadnt even been applied yet). Being cutting edge all his life, he was toying with very early and crude (by todays standards) version of animatronics. He instantly thought of a way of merging this technology with his 3-D movie experience concept. Walla!! Disneyland is born!!!
So what is Disneyland? Again, not too tough, if you know the way Walts mind worked. It is nothing more than a living, breathing, 3- dimensional movie experience! And that, my friends, is theme!!! It is not the Poly, exactly. And its not Pirates, alone. It is the concept behind those structures and/or rides. Thats why STORY is important. Thats why DETAIL is important. But those two concepts alone, dont make a building (ride, attraction or even a CMs costume) Disney. It must maintain a MOVIE quality. A movie feel. And remember folks, were not talking about an Ed Woods movie experience. NO!!! Were talking about a full blown, big budget, Hollywood extravaganza!! Were talking DISNEY!!! Which neatly ties into the last criteria.
There is one last thing to we need to think about before we move into implementing such a unique concept. And that is quality! But quality (at least Disney quality) cannot stand alone. Just as theme needs story and/or background and/or detail all tied together in a movie frame of reference, quality needs one other factor. Cost. Not cost for the company but cost for the consumer. And the two together equals VALUE which (if you get the theme bit right) is absolute MAGIC!!!!
I think that Walt himself can sum the quality/cost issue up best. Just look at my signature. Give the people everything you can give them. Or how about the famous, Quality will out!! Or maybe the, Do it right or dont do it at all!! This together form Walts entire IDEAL about quality. (Remember, this is the guy who went bust in his first business, had nothing but $40.00 to his name and yet still bought a first class train ticket!!! Hes the guy that spent enormous amounts of money on a back yard train. Hes the one that insisted, even though he had used all of the companys and his and his brothers personal funds, to put a very expensive, real crystal chandelier in a hamburger joint!!!)
Now if you connect all the bits I have outlined in the above paragraphs and they are all done right, you have what I always refer to as the Disney Standard!! That was Disneyland. That was WDW. That was even EPCOT Center.
OK!! So now weve somewhat defined what type of SHOW he was offering. It wasnt a Little Rascals, Hey! Lets put on a show, Spanky!! And it wasnt an Ed Woods movie experience. He was going for his type of film. His way of doing business. A Walt movie. But in 3-D!!!
Producing the SHOW:
Now that we know what we want to produce, how can we insure that everyone is on the same page as far as its implementation. Thats the next piece of the Walt magic puzzle. And it can be found in Traditions (although you have to be quick, for what once was a three-day seminar has been reduced to a one-day class). Remember the almighty four?
1- Safety
2- Courtesy
3- SHOW
4- Efficiency
And the most important sentence is the one that follows: IN THAT ORDER!!!
So every activity, every building, every ride, lets face it, every bit of business brought into the company or thought up for the company has got to pass the above test, and most importantly, IN THE RIGHT ORDER! So if it doesnt endanger someone or being forced into a rude situation then SHOW is the most important thing at the Disney company!! MORE IMPORTANT THAN EFFICIENCY!!! (Hmmm. Vacuum cleaners come to mind!!)
The Disney Standard and Competition
Theres an inordinate amount (in my opinion) of Ei$ner defending based on Business. It really doesnt happen much here anymore, but on other sites - WOW (!!) are there business defenders!! What does happen here, and I suppose everywhere, is the defense of a ride, resort, or what have you, on the basis of MARKET. Capturing a segment of the market. This can be broken down two ways. Age discriminating rides and/or attractions. And simple class distinction based on economics. Ill leave the age thing alone for the time being with the thought that Walt also wanted to produce a place where the entire family can have fun together. It is therefore imperative that the easy answer of thrill rides/kiddie rides be avoided as much as possible as the very concept, for the most part, and taken in moderation, flies in the face of the Disney ideal.
Now, for the economic, social, class type thing. Market segments, if you will, and what Disney should do with them. The short answer is nothing. Thats right. NOTHING!!! I suppose theres a niche group here or there that should sought. And sometimes different income levels can be accommodated, by in the long run no action should take place to capture a new or different market segment UNLESS you can do so without violating the Traditions Holy 4! Now I have to stress that this is just my opinion, but in my opinion, the moment the concept was brought up for the Caribbean Beach Resort, someone at that meeting should have asked 4 little questions.
1- Will we have to compromise SAFETY if we build it?
Hmmmm. NO!!
2- Will we have to compromise COURTESY if we build it?
Hmmmm. Again NO!!!
3- Will we have to compromise SHOW if we build it?
Hmmmm. Well Gee We might have to I mean well, lets face it the Movie theming thing is gonna be a little thin, but maybe we can squeak by. And youll be able to see the parking lot from almost every room. And therell be no tableside, full service dining. And the rooms are noticeably smaller. And theres not a corridor in sight!! And and and (the list of SHOW compromises (small as they may have started at the time) goes on and on).
And someone, who GOT IT, would have (and should have) said, I think we need to re-think the concept, boys! It doesnt wash with the Traditions thing at all. And the meeting would have broken up and we would have never started down that slippery slope that eventually and inevitably lead to Pop Century. But instead it was more of a, How much can we get away with? attitude that has let Giant Icons painted with primary colors, shorter hours with e-ticket profits, diesel belching buses and Dinorama slowly creep their way into One Mans Dream.
OK!! Don't make it a lonely thread.
TALK TO ME!!!!!