My point being that they clearly looked at how their business was doing and what they thought the risks would be and made this decision. Yes, there are certainly discounts. Hell, travel agents get significant cruise deals at times and more than usual currently. That doesn't mean they aren't more expensive to comparative cruises. Are there deals where you can get it for a similar price to a RCCL, NCL or Carnival cruise? Of course, but on average they are significantly more expensive. As someone who looked at June '23 7 day cruises with Disney, it was about $5000 ( at the cheapest) for an inside for 2 people. Also, about $1500 for a 7 day on RCCL in the same timeframe.
Regardless, I'm just indicating that I don't believe their burning money right now and they certainly had plenty of discussion around this.