SorcererMM
Earning My Ears
- Joined
- Mar 5, 2002
A friend told me about this page and I had to sign up immediately. I am not surprised at all to learn that Disney decided to take the "play" and "home" concepts further. Given the disasterous last couple of years the company had, the needed to do something. But I'm afraid it's too little too late for them.
Somewhere along the line, Disney store lost touch with thier core shoppers. They licensed too much to outside companies and lost the novelty feel that the stores offer. The merchandise has been old and tired for too long. Now the company is biting off of everybody else in a desperate attempt to stay fresh. The problems is that there are too many chiefs at the top at Disney store, and they all think they have the best ideas. Peter Whitford comes from Australia and he has some ideas. Bob Bell comes from the Gap. Hence the dry "new" look to some stores. None of the people at the top are "true" Disney people. All of the people who made Disney Store what it is (or was) are now in Executive positions at the Disney Theme parks. Whitford and Bell need not worry though. They will never reach the parks.
I recently found out that my former store (one of the oldest in the company) is closing at the end of this month. That store would never fit into either of the new concepts. So the comany decides to ignore history and just dump it. Good for them, I say. Give it a few more years and Disney Store will be the same as the Warner Bros. Store. HISTORY
Somewhere along the line, Disney store lost touch with thier core shoppers. They licensed too much to outside companies and lost the novelty feel that the stores offer. The merchandise has been old and tired for too long. Now the company is biting off of everybody else in a desperate attempt to stay fresh. The problems is that there are too many chiefs at the top at Disney store, and they all think they have the best ideas. Peter Whitford comes from Australia and he has some ideas. Bob Bell comes from the Gap. Hence the dry "new" look to some stores. None of the people at the top are "true" Disney people. All of the people who made Disney Store what it is (or was) are now in Executive positions at the Disney Theme parks. Whitford and Bell need not worry though. They will never reach the parks.
I recently found out that my former store (one of the oldest in the company) is closing at the end of this month. That store would never fit into either of the new concepts. So the comany decides to ignore history and just dump it. Good for them, I say. Give it a few more years and Disney Store will be the same as the Warner Bros. Store. HISTORY