Pea-n-Me
DIS Veteran
- Joined
- Jul 18, 2004
Interesting article I’ll share on “tuition reset” that is happening at some colleges.
https://www.boston.com/news/local-n...re-hacking-it-in-half/?p1=article_recirc_well
“The conversation nationally has really become, why is the price of college so high?” Stuebner said. “How many families are we not in conversation with because they see the sticker price and say, ‘Not for me’?”
The resistance to tuition increases is a reversal from 20 years ago, when some colleges found that raising prices goosed applications, known as the Chivas Regal effect, as families equated price with quality. Families also liked the prestige of receiving scholarships. Colleges got into the habit of raising prices every year and then using financial or merit aid to discount the price for students who could not afford full fare or for high achievers and athletes whom they wanted to recruit.
There is no definitive list of colleges that have pared back tuition. And it can be hard for even the most sophisticated consumer to distinguish between a marketing ploy and a real tuition reduction. Often, it is a combination.”
https://www.boston.com/news/local-n...re-hacking-it-in-half/?p1=article_recirc_well
“The conversation nationally has really become, why is the price of college so high?” Stuebner said. “How many families are we not in conversation with because they see the sticker price and say, ‘Not for me’?”
The resistance to tuition increases is a reversal from 20 years ago, when some colleges found that raising prices goosed applications, known as the Chivas Regal effect, as families equated price with quality. Families also liked the prestige of receiving scholarships. Colleges got into the habit of raising prices every year and then using financial or merit aid to discount the price for students who could not afford full fare or for high achievers and athletes whom they wanted to recruit.
There is no definitive list of colleges that have pared back tuition. And it can be hard for even the most sophisticated consumer to distinguish between a marketing ploy and a real tuition reduction. Often, it is a combination.”