anomamatt
Fastpass+ Strategist
- Joined
- Sep 28, 2016
My apples (WDW not especially caring about returning business) are different from your oranges (WDW caring about declining revenues).
IMHO WDW has made a decision they can keep revenues up by focusing on 1st-time guests more, if not exclusively. Otherwise they would've instituted a loyalty program and done other things to incentivize return guests long ago. They do very little of that; a few programs here and there for AP/DVC guests, some FD bounceback, maybe a PIN code here and there. Small taters when compared to what they do to bring in the 1st time guest.
We've gone to Disney world three times this year and have two more trips booked for this year. I get promotional stuff in the mail from Disney world all the time. Stuff about dvc, about signature events, golden oak, you name it. Rarely does a week go by that there is not a promotional Disney mailing. So they certainly do care about return guests...