We bought because it is a good value compared to moderates for frequent visitors...and thus an excellent value compared to the Deluxe resorts. We have 2 special needs kids, one is on a special diet and is very sensitive, and we tend to spend more time at the room than other average families. It is nice to have kitchen facilities so that we don't have to fuss at restaurants all the time, and to be able to relax in a comfortable space. Also, we plan ahead for special family time, and this was the best possible alternative for our family to investing in a 'cabin by the lake' or anything like that. We can use the points offsite or for non-DVC resorts or cruises if we really want to, but I can find better deals through other agencies and promotions. It is such a great value to stay at the DVC resorts that I am quite happy with the purchase. It is an investment in family time together.