I want to put my conspiracy theorist tin hat on for a minute.
Last year, Disney delayed their own planned release just to trip up Black's predictions. Yes, it caused tons of grief and probably was the catalyst for all the emotions that made him decide not to champion FD here again this year. (You were missed, Black and thanks for chiming in last night).
But. That move caught Disney's business partner, DV Chase, by surprise and led to a total disaster last year where DV had outdated release info.
My guess is that has a lot to do with why DV didn't have an early release this year and it went straight to GP.
Fast forward to this year. Disney waited to release FD until 4:15am Eastern, 15 minutes after Disboards goes into its nightly 90 minute maintenance cycle. I really do think this was a purposeful snub at this board and this thread for arming so many people with the information to act in their best interests.
But. By releasing it in the dark of night, most people found out at 7-8 am, and that led to a huge crash of the system this morning.
IF Disney has released at midnight, there would have been hundreds (instead of dozens) to take advantage overnight and that would have let the steam off the pressure cooker for today,
In both cases, I believe Disney has acted with some measure of spite, towards social media in general, and Disboards and Black in particular. In both cases, the result was to hurt Disney more.
Whomever is making decisions about FD at the corporate level is purposefully working against social media, and the result is that they are also working against Disney.
Disney: It's time to treat social media as a potential ally instead of a threat. We have every reason to be excellent allies. You should rethink this strategy and/or the person in charge of it.